The Monkey Sphere: Get the Gold out of Social Networks was the title of my presentation at the European Customer Experience World. Interesting conference organized by The Focus Group.
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In plain English, “significant” means important, while in Statistics “significant” means probably true (not due to chance). In the past years – working in the field of market research or data mining – I assisted several top managers discussions based on the fact the mean of significant in statistic is important. I’ve quoted here some simple explanation out of The Survey System on the real statistical meaning of significant. Read the rest of this entry »
A bright new idea from Levi’s: social shopping. Fully integrated new Facebook LIKE feature to transform an individual online experience into a social experience. Well done.
watch?v=Ed5vJeaEuzA
A social network is a structure made of entities (individuals, organizations, objects) which are connected by certain type of inter-dependencies such: friendship, transactions, physical connections, etc. The entities are considered NODES and the inter-dependencies are called TIES.
The Social Network Analysis [SNA] – in a very simply way – is the mapping and measuring of TIES and TIE FLOWS between the different NODES and the different GROUPS OF NODES. An SNA provides a visual representation of NODES, TIES and FLOWS as well as a mathematical computation of the strength of the TIES and the importance of the NODES.
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